Ahoy! All ye fisherman who like over-priced shiny lures… In October, the shiniest lure of them all is coming to market, created by the major vacuum equipment manufacturer Ulvac. Using nanotechnology, the “Strom” lure is covered with a special optical nanocoating that makes it reflective and shiny from any viewing angle. And, what do fish like best? Shiny things! Selling at $25 a piece, Ulvac claims that these snazzy lures are proven to attract four times more fish.